Social media is considered the second-most effective form of digital marketing, yet more than one-third of businesses have no social media presence at all. This is largely due to small businesses not having the time or resources to invest in social media marketing.
Let Webdiner’s Social Media Management experts drive your social media efforts to help increase followers, maximize brand awareness and gain revenue. Our experienced team can turn your business vision into a cohesive social persona for your brand.
What Is Social Media Marketing?
Social media marketing is an online marketing method that utilizes different social media platforms, such as Facebook, Google My Business, and Instagram, to establish brand recognition, capture customers’ attention and connect brands with a broader, more diverse audience segment. Social media marketing for small businesses and enterprises is a powerful way to reach your prospects right where they spend their time online and bolster your brand engagement.
A dynamic, data-driven social media marketing plan can bring remarkable results to your company and turn customers into brand advocates. More importantly, an innovative social media marketing strategy positively influences your search engine optimization (SEO) and digital marketing efforts, creating more lead and revenue streams for your business.
What is a good Social Media Strategy?
A social media marketing strategy is about presenting your brand/ service/ product to the people who you desire as customers. The idea is to be an authority on a subject, your subject! This gives value to the community which you are (looking to be) a part of. You nourish, coax and entertain your ‘tribe’. Be the older sibling and guide them on their journey. Help where you can, and always always always try to fit in with relevance.
The content produced is carefully planned, scheduled for distribution, and monitored so that the maximum results can be achieved. Throughout your social profiles, you always include backlinks to your site or landing pages for targeted campaigns.
This signals firstly to Google the brand’s footprint and also helps your customers find their way to your website.
Are Digital and Social Media Marketing Essential to Business?
Yes. Digital and social media marketing are critical components of online success. Although digital and social media marketing strategies vary, these marketing tactics share the same goals: to boost brand awareness and drive more revenue.
Social media digital marketing allows you to showcase your brand to potential customers at exactly the moment they are ready to convert. More importantly, combined digital and social media marketing efforts enable you to maximize available customer touchpoints and conversion opportunities.
What Are the Benefits of Social Media Marketing Services
Social media marketing services have numerous advantages for startups and established brands. With the right social media marketing plan and campaign monitoring system, social media content marketing can lead to increased search traffic, better SEO, healthier customer engagement and improved brand loyalty.
Still on the fence about investing in social media marketing services? Here are the key benefits of social media marketing to facilitate your decision-making process:
- Better Online Exposure - Social media marketing is continually progressing and adapting, becoming a powerful online marketing resource for companies and brands. Social media platforms like Facebook, Google, and Instagram, can dynamically increase exposure and interest in your company. With an effective social media content marketing strategy, you generate more engagements and social signals, such as likes and shares, that allow you to interact with a broader online community.
- High Search Rankings - Search engines like Google now integrate updates, profiles and comments into their results pages, recognizing the importance of social interaction. The more people share your content across social media channels, the more traffic they send to your website, and therefore, the better your search rankings.
- Specific Audience Targeting - No matter how valuable and engaging your content, it won’t generate conversions if it doesn’t reach the right audience. Marketing through social media allows you to identify and categorize your ideal customers by age, location and online activities, among other metrics. Social media marketing experts determine and analyze your niche market to understand your target customers’ online behavior and craft relevant content and ads that address their needs.
- Improved Customer Reach - A Global Web Index study shows that approximately 54 percent of online users utilize social media platforms for product research. Furthermore, 49 percent of consumers depend on recommendations from social media influencers when looking for brands. With a robust social media marketing strategy, you can boost your brand awareness and position your company in front of the right customers.
- Complete Brand Control - Social media marketing packages are tailored to your specific needs and financial capacity. This means you have complete control over your branding, budget and social media content marketing strategy. Learning how to use social media for marketing enables you to create and maintain an image that appeals to your target audience and ensure your B2B social media marketing game is always on point.
- Enhanced Customer Trust - Understanding how to use social media for marketing allows you to build a thought leadership brand and create deep, meaningful connections with your followers. Our social media marketing agency shares valuable content and engages in online conversations about your company to keep a pulse on your target market. We also use social media video marketing to showcase your client testimonials, case studies and other content that proves your brand validity. These tactics are crucial in gaining consumer trust and building intimate relationships with your followers.
- Multiple Marketing Options - Use Facebook, Google My Business, and Instagram as methods to promote your business and drive new sales. Our social media marketing company performs in-depth business reviews, audience analysis and competitor benchmarking to determine the most appropriate and profitable social media marketing platforms and techniques for your business.
- Increased Profitability - Social media marketing for small businesses and large enterprises is a cost-effective way to reach your ideal clients without spending a hefty amount of money. Various social media platforms allow you to showcase your products and services at a low cost. Additionally, one of the key benefits of social media marketing is it helps you reach an unlimited number of prospects across locations without doing additional work or incurring more expenses.
Marketing through social media is one of the best ways to humanize your brand and provide customers with an insider’s view of what’s going on in your company. Capitalize on Thrive’s social media marketing services and get more people to advocate for your brand! Contact our social media marketing firm now to learn more about how to use social media for marketing.