When you’re running your own business, you’ve got a million things to think about and oversee on a daily basis. You may not think you have the time to create and market effective promotions or customer incentives. However, promoting your restaurant through special offers, discounts, and other incentive-based rewards is crucial to your marketing strategy. Here are a few ideas for promoting your restaurant in a way that inspires local customers to dine with you again and again.
Weekly and seasonal promotions and events are one of the best, most revenue-inspiring ways to get your restaurant noticed by the local audience and ramp up your sales. Events such as food and beverage pairings or wine and cheese tastings create much-needed buzz and get customers in the door. Featured promos, such as a seasonal food or drink item available at a discount or for a limited time, can also net you the local foot traffic you need to elevate your brand and generate excitement and interest among your core audience. If you’re a fair trade coffee house, for instance, a featured coffee of the week can get people talking and inspire an increase in sales. Try to think of a niche or specialty that your restaurant offers and build a weekly or seasonal promotion around it, so you can maximize your profits and increase your local profile.
Your most valuable local customers spend a lot of time on social media networks like Facebook, Instagram, and Twitter. Social media posts help boost brand awareness and get the face of your restaurant in front of the right crowd. Try posting digital coupons, staging fun photo contests, or posting daily trivia questions to generate necessary local buzz and strengthen the relationship between you and your customers.
Ask For Feedback
Get your customers to fill out surveys or comment cards to help you improve your restaurant’s performance by offering an incentive, such as a percentage off a customer’s next check or a free T-shirt, if they leave you feedback about your quality of service. Not only is this a great way to gain valuable insights and show customers that you care what they think, but you can also use the contact information on each completed survey to build a database for more targeted marketing via monthly email newsletters.
Marketing your restaurant through promotions that interest your target demographic doesn’t have to take up a lot of your time- WebDiner is here to help with all the services and products you need to create and distribute effective restaurant promotions. Call today and ask for a demo.