Farm-to-table restaurant

Farm & Craft

A clean, appetizing website for Farm & Craft that showcases the food and drives orders and reservations.

Location: Old Town Scottsdale, AZ
What we did: Website design & development

Visit the live site ↗

Start your project

5
Menus, from brunch to happy hour
7
Days a week in Old Town Scottsdale
20
Guests to start a private event
100%
Mobile-first design and build

The project

Healthy food, good drinks and a site that keeps up

Farm & Craft is a farm-to-table restaurant in Old Town Scottsdale. The menu leans on organic, locally sourced ingredients, with plenty of vegan and gluten-free options for brunch, lunch and dinner.

We built a bright, appetizing site that opens on a full-screen video and gets guests where they want to go. Order delivery, book a table, browse the menus or plan an event, all from the top of every page.

Full-screen video hero with sound toggle
Tabbed menus for brunch, dinner, drinks, happy hour and dessert
OpenTable reservations built into the page
Delivery and pickup ordering
Private event inquiry form
Gift cards and Riot Rewards sign-up
FAQ on hours, delivery and reservations
Location, hours and directions on every page

Overhead view of guests sharing chicken and steak plates with cocktails at Farm & Craft

The menus

Five menus, one page

Lunch and brunch, dinner, drinks, happy hour, and dessert and kids each sit behind a simple tab. Guests can switch between them without leaving the page. Clear notes cover the details that matter, like brunch and lunch served until 3pm and happy hour from 2 to 6pm on weekdays.

Mobile-first

Book, browse and order from a phone

On a phone, the menus, the OpenTable booking widget and the event form are all within easy reach of a thumb. Delivery, pickup and directions sit one tap away from the menu button.

Menus
Reservations
Private Events
Delivery & Pick Up
Gift Cards
Contact

Farm & Craft mobile website on an iPhone

Private events

A page that turns group plans into bookings

Corporate events, milestone celebrations and holiday parties get their own page, with photo galleries and a full inquiry form. Events start at 20 guests. Smaller groups are pointed to standard OpenTable reservations, so every guest lands in the right place.

Corporate events
Celebrations
Holiday parties
Inquiry form

Two friends raising cocktails at Farm & Craft

Champagne poured into a row of flutes at the Farm & Craft bar

Cocktails and happy hour

Drinks get the spotlight too

Handcrafted cocktails are a big part of the Farm & Craft experience. The site gives them their own menu tab, a happy hour menu, and photography that shows off the bar and the patio.

Food, affection, community