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Strength training studio

JustLIFT

A mobile-first site for a strength-only group training studio with locations in Coral Springs, Boca Raton and Plantation.

Location
Coral Springs, FL
What we did
Website design & development
JustLIFT
JustLIFT
JustLIFT website on a desktop and phone
  • 3

    Studios in Coral Springs, Boca Raton and Plantation

  • 60

    Minute coach-led strength sessions

  • 4

    LIFT pillars: weights, confidence, spirit, others

  • 100%

    Mobile-first design and build

The project

A strength studio that just lifts, in three South Florida cities.

JustLIFT runs group strength classes in Coral Springs, Boca Raton and Plantation. There's no HIIT and no cardio circuit. Members lift for the full hour at their own level, at a slow and controlled pace, with a certified coach running the room.

We designed and built a website that explains that difference quickly and turns visitors into first-class bookings. Each studio has its own phone number, address and location page, and the Free Trial and Book a Session buttons always ask which studio first. On desktop, a bar across the top of every page lists all three studio phone numbers.

  • Custom design built around the Just LIFT wordmark
  • Mobile-first build
  • Full-screen hero video
  • Mindbody class schedules for each studio
  • Free trial session sign-up by location
  • Coral Springs, Boca Raton and Plantation location pages
  • Contact form with a studio picker
  • Gallery, testimonials and blog
JustLIFT members and coaches together on the studio floor
JustLIFT About Us page with the four LIFT pillars shown on a laptop

The approach

Weights, confidence, spirit and others.

The name carries the whole idea, so the About Us page is built around it. Four blue cards break the philosophy into LIFT Weights, LIFT Confidence, LIFT Spirit and LIFT Others, each paired with a photo from a real class.

Below them, an "Is Just LIFT Right for You?" section speaks to four kinds of visitors: complete beginners, people coming back after time off, current lifters who want more structure, and anyone adding strength work to an existing routine.

Mobile-first

Book a class from the parking lot.

Most people look for a gym on their phone, so the phone layout came first. A Call Us and Free Class bar stays pinned to the bottom of the screen, and both ask which studio before they dial or open the sign-up. The menu folds into one button, and the hero video, class photos and LIFT cards stack into a single scroll.

  • Book a Session
  • Free Trial
  • Locations
  • About Us
  • Gallery
  • Testimonials
JustLIFT About Us page on a phone, showing the LIFT Weights and LIFT Confidence cards

The community

Real classes, real members, and a free first session.

The gallery page is filled with photos from actual sessions: barbell rows, cable work, dumbbell presses and the people doing them. Member reviews sit on the home page and on their own testimonials page.

Every page leads to the same next step, a free trial session. The offer is for full-time local residents, so the site says so up front and points out-of-area visitors to a single session or a package instead.

  • Free trial session
  • Single sessions and packages
  • Member testimonials
  • Class gallery
JustLIFT gallery page on a desktop and phone
JustLIFT coach correcting a member's dumbbell row formSmiling JustLIFT member between sets

The coaching

Taught, not just counted.

JustLIFT's coaches teach members how and why to lift, not only how many reps to do. The site says that plainly, and the photography shows it: a coach adjusting a member's form, people working at their own weight, smiles between sets.

Each day's session trains specific body parts and includes a short MINDSET message, a bit of personal development meant to carry members through the rest of the day. Member reviews back it up, from people just starting to lift to a member over 40 getting back into it.

The photography

Shot in the studio, during real classes.

The site uses JustLIFT's own class photography, so visitors see the equipment, the room and the members before they ever walk in. It's the same room, the same coaches and the same equipment a new member will find on their first visit.

More of our work

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Contact us

Send us a message

Questions, ideas or a project in mind? Drop us a note and our team will get back to you. Prefer to talk? Call 1-800-531-7091.