Drive-thru restaurant chain

Cook Out

A menu-first website for Cook Out, built to handle a big menu and a lot of hungry visitors.

Location: 10 states, from Maryland to Mississippi
What we did: Website design & development

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1989
Founded in Greensboro, NC
300+
Locations, with the 300th opened in 2022
10
States with a Cook Out
100%
Mobile-first design and build

The project

A drive-thru favorite with a menu to match.

Cook Out opened on Randleman Road in Greensboro, NC in 1989. Today it serves burgers, BBQ, hot dogs and shakes in 10 states. Its meat is ground and pattied every day and delivered fresh to each store, which is where the motto "Always Fresh, Never Frozen" comes from.

We designed and built a bold website that feels like the restaurant: red, loud and easy to use. With a menu this big and locations this spread out, every page points guests to the two things they want most, what to order and where to find the nearest Cook Out.

Brand-driven custom design
Mobile-first build
Full menu with calories
Downloadable nutrition facts
Dedicated shakes page
Store locator with map and directions
Company history timeline
Employment and job search

The menu

A big menu that reads like the board at the window.

The menu page brings Cook Out's menu boards online, starting with the Cook Out Trays. Guests pick a main, two sides and a drink, then scroll on to char-grilled hamburgers, barbeque, chicken and the Cook Out Creamery.

Calories sit next to every item, and a nutrition facts download is right at the top of the page.

Mobile-first

Built for the phone in the drive-thru line.

Every page was designed for the phone first. A big Find a Cook Out button stays at the top of every page, and the menu boards stay easy to read on a small screen.

Menu
Shakes
Locations
Company
Employment

Employment

Hiring for hundreds of restaurants, one page.

Cook Out is always looking for team members, managers and maintenance professionals. The employment page puts real team photos up front and explains how hiring works: each restaurant's General Manager hires and trains their own team.

A built-in job search lets applicants enter a location and a radius to find openings near them.

Team members
Managers
Maintenance
Search by radius

The story

35 years of history, told store by store.

The company page walks through Cook Out's growth one milestone at a time, with a photo for each: the first store in 1989, the first sit-in in High Point in 1996, the move into South Carolina, Tennessee and Virginia in 2010, the Castle Cook Out in Newport News and the 300th store in Memphis.

The store locator then covers the present, with a map, a search by city, state or ZIP, and directions to each restaurant.

Real places