Michelin-starred restaurant
Ariete
Website design & development
Fast casual restaurant group
A bold, mobile-first website for Tokyo Joe’s, built around ordering, catering, gift cards and its rewards club.
1996
Born in Denver, Colorado
27
Locations across Colorado and Arizona
4-in-1
Ordering, catering, gift cards and rewards
100%
Mobile-first design and build
The project
Tokyo Joe's has served fresh, Japanese and Asian-inspired bowls, sushi, salads and poke since 1996, and now runs 24 locations in Colorado and 3 in Arizona. Their guests want to find a location, check the menu and order in seconds, usually from a phone.
We designed and built a bold, mobile-first website that matches the brand's fearless energy and makes every path lead somewhere useful: pickup and delivery, catering, gift cards and the Addict Club.
The menu
Every category is one tap away, from Small Bites and Sushi Rolls to Signature Bowls, Poke and Bento Boxes. Each item pairs real food photography with its description and calories.
Guests with dietary needs get an allergen and lifestyle PDF plus an interactive allergen and nutrition menu, right at the top of the page.
Mobile-first
Most guests visit from a phone, so every page was designed for the thumb first, with big buttons and clear paths to order, cater or join the club.
Catering
A dedicated catering page shows off the spread and makes ordering simple, with separate paths for catering pickup and catering delivery.
It speaks to every kind of event, from corporate lunches to weddings and birthday parties, so planners know right away that Tokyo Joe's can feed the whole crew.
Loyalty
Tokyo Joe's rewards program gets its own page that explains it in seconds: a point for every dollar, a free entrée at 150 points, a $5 welcome reward and a half-birthday treat.
Join and log-in buttons sit right in the hero, and the page shows how to earn and redeem in the app, online or in the restaurant.
Food first
The site is built around Tokyo Joe's own photography, so the food does the selling on every page.
Your turn
Custom websites, branding and marketing, built for hospitality, with AI Website Control included. Plans start at $99 per month.
Contact us
Questions, ideas or a project in mind? Drop us a note and our team will get back to you. Prefer to talk? Call 1-800-531-7091.
