Wikipedia defines a brand as “the “name, term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers.” In the restaurant business, your brand is the sum of the experience you provide your guests from the moment they first contact you.Read More
The “internet of things” has changed almost every aspect of our lives, and how we market our business is no exception. If a restaurant doesn’t have a well-designed website, it can’t compete in today’s digital economy.
Restaurant patrons want the ease of access, communication, and social interaction that technology provides, and they rely on the internet to locate local businesses to patronize. A restaurant’s website must be designed to make it easy for regulars and potential customers to interact with their business. Below are my 3 absolute must-haves for the best restaurant websites.Read More
I recently read an article about an NYC restaurant that compared video footage of diner behavior from 2004 to how guests behaved in the same restaurant in 2014. They found that patrons spend almost an hour longer in their restaurant today than they did 10 years ago! However, the reason for the increase isn’t because it takes longer to cook and serve the food. It is because patron behavior has changed. This started me thinking about how the evolution of the “foodie” has impacted restaurants, and whether the impact is mostly good or mostly bad.Read More
We’re pumped to announce the launch of Mister Collins newly redesigned restaurant website!
We worked with Andy Yeager a Partner at Tapco Restaurant Group to create a clean, modern site design that perfectly captures the essence of Mister Collins brand. We originally met Andy when he contacted Webdiner to create a website for Tap42.com, and he liked our work so much he immediately thought of us when they decided to redesign the Mister Collins website.
The restaurant business seems to be changing and evolving at a dizzying pace. Diners have become food and tech savvy, and dare I say uber picky about where they eat? Websites like Yelp and Foursquare have turned everyone into a food critic.
So how is a busy restaurateur supposed to keep up with all of the changes, and still focus most of their time and energy on running their restaurant? One way is to take a peek into restaurant trends, and choose the trends that fit your establishment’s style. Now I’m not saying you should shift your business model to become “trendy”, but if you don’t know what’s available, and why it’s important, it’s hard to plan for future success. To make it a bit easier, below are 7 of the most important things restaurant owners should know.Read More