Skip to content

A Restaurant Website Builds a Brand that Attracts New Patrons

Restaurant brand website

Wikipedia defines a brand as the “name, term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers.” In the restaurant business, your brand is the sum of the experience you provide your guests from the moment they first contact you.

Image courtesy of Stefano Maggi

Image courtesy of Stefano Maggi

First Contact

In today’s mobile, internet powered world eight out of every ten potential patron’s first interaction with a restaurant is online through the restaurant’s website. Any eatery that wishes to thrive must have a website that beautifully reflects their brand and entices clients to visit their brick and mortar location.

Show ‘em What Ya Got

When a potential guest visits a restaurant’s website they should immediately get a sense of the experience—the eateries brand– they will have when they visit the physical location. Mouthwatering pictures of the food, smiling staff, and amazing décor will spark a site visitor’s imagination and create a desire to stop in and sample the fare.

It’s not “Trendy” its good Business

The number of internet users in the US has grown by 7% this year alone. Having a website is no longer “cutting edge” or “trendy”, it’s now a critical part of any successful business. Restaurants that don’t have a website will find it tougher to compete in our increasingly digital economy.

The Bottom Line

A well-designed website is the most important and cost-effective marketing tool you can have for your restaurant. Not only will you connect with more people in your local community through your restaurant’s website, but you will also attract business and vacation travelers that might not find you otherwise.

A gorgeous restaurant web design will attract more customers to your restaurant, and more patrons equal more revenue added to your bottom line!

Share This

Read Similar Articles

3 Ways To Find How Healthy Your Online Reputation Is
Online Reputation Management & Online Reviews

3 Ways To Find How Healthy Your Online Reputation Is

Here are some ways to keep tabs on your online reputation to ensure that it stays unblemished and above reproach at all times, which can translate to more profitable results.

3 Restaurant Marketing Strategies for the New Economy Header
Restaurant Trends, Restaurant Web Design, Restaurant Websites, Social Media

3 Restaurant Marketing Strategies for the New Economy

Here is all you need to know to develop restaurant marketing strategies for the new economy. Someone once said: “Half the money I spend on advertising is wasted; the trouble…

5 Ways Restaurant Owners Can Convince Customers to Order Directly Instead of 3rd Party Delivery Services
Online Ordering, Restaurant Trends, Restaurant Websites

5 Ways Restaurant Owners Can Convince Customers to Order Directly Instead of 3rd Party Delivery Services

Restaurants are embracing 3rd party online food delivery platforms because it can make dollars and sense. But is there a better way to leverage these 3rd party services to your…