We’re excited to announce the launch of the ROK:BRGR Bar & Gastropub website!
ROK:BRGR is owned by JEY Hospitality Group that has restaurants and bars across South Florida. We worked with JEY to develop the original ROK:BRGR website and they are so happy with our services that they turned to us when they wanted to build their new site.
Share the joy1 We all know how important social media are to a restaurant marketing strategy. Connecting with patron’s and potential guests through social media is the second most important and effective digital marketing technique you can use to increase your business. If you’ve been following our blog, then you already know that we consider your Continue Reading
The “internet of things” has changed almost every aspect of our lives, and how we market our business is no exception. If a restaurant doesn’t have a well-designed website, it can’t compete in today’s digital economy.
Restaurant patrons want the ease of access, communication, and social interaction that technology provides, and they rely on the internet to locate local businesses to patronize. A restaurant’s website must be designed to make it easy for regulars and potential customers to interact with their business. Below are my 3 absolute must-haves for the best restaurant websites.
We recently met with the owner of one of our fav restaurant clients—Sweet Nectar–to chat about marketing. They were looking to attract a young, hip crowd to their eatery, and we were excited to help them achieve their goal.
I recently read an article about an NYC restaurant that compared video footage of diner behavior from 2004 to how guests behaved in the same restaurant in 2014. They found that patrons spend almost an hour longer in their restaurant today than they did 10 years ago! However, the reason for the increase isn’t because it takes longer to cook and serve the food. It is because patron behavior has changed. This started me thinking about how the evolution of the “foodie” has impacted restaurants, and whether the impact is mostly good or mostly bad.
The restaurant business seems to be changing and evolving at a dizzying pace. Diners have become food and tech savvy, and dare I say uber picky about where they eat? Websites like Yelp and Foursquare have turned everyone into a food critic.
So how is a busy restaurateur supposed to keep up with all of the changes, and still focus most of their time and energy on running their restaurant? One way is to take a peek into restaurant trends, and choose the trends that fit your establishment’s style. Now I’m not saying you should shift your business model to become “trendy”, but if you don’t know what’s available, and why it’s important, it’s hard to plan for future success. To make it a bit easier, below are 7 of the most important things restaurant owners should know.