Why Siri and Alexa Might Be Giving Your Restaurant the Silent Treatment
Picture this: A hungry customer drives home from work and asks their virtual assistant, “Find Italian restaurants near me.” Your restaurant serves the best pasta in town, but it doesn’t cut voice search results. Sound familiar?
Voice search is revolutionizing how customers discover local businesses. Over 40% of adults use voice search daily to find local services. If your business isn’t optimized for voice search, you’re missing out on a growing segment of potential diners.
Speak Up
Today’s diners aren’t just typing queries into Google anymore. They’re speaking to Alexa, Siri, and Google Assistant while doing other tasks. These voice assistants pull information from your digital presence to answer questions like “Where can I get pizza delivery near me?” or “What’s the best Thai restaurant downtown?”
But here’s the catch: voice search results are even more selective than traditional search results. While a regular Google search might show ten restaurants, voice assistants typically suggest only the top two or three options. If your restaurant isn’t perfectly optimized for local search, you’re essentially invisible to these specific customers.
The Sound of Silence
The problem often lies in how your restaurant’s digital presence is structured. Voice assistants look for specific signals to determine which restaurants to recommend:
First, they check if your business information is consistent across all platforms. Any discrepancy in your address, phone number, or business hours can hurt your visibility. Next, they analyze your online reviews and ratings. Finally, they look at how well your website communicates with their systems through technical optimization.
This is where Webdiner’s expertise comes in. We’ve developed a comprehensive system to boost your restaurant’s visibility in voice search results. Our approach combines technical optimization with proven local SEO strategies, specifically designed for the restaurant industry.
Orchestrating Success
When you partner with Webdiner, we begin with a rapid optimization phase in the first 30 days:
Week 1: We conduct a complete digital presence audit and fix any inconsistencies in your business listings.
Weeks 2-3: We optimize your website’s technical structure to communicate effectively with voice assistants.
Week 4: We implement advanced schema markup that helps voice assistants understand your menu, prices, and special offerings.
Following the initial optimization, we continue with ongoing maintenance and enhancement:
Months 2-3: We focus on building high-quality local citations and managing your online reputation.
Months 4-6: We create voice-search-optimized content that answers common customer queries about your restaurant.
Hitting the High Notes
Our clients typically see significant improvements within the first three months:
Local search visibility increases by an average of 60%, voice search appearances double or triple, direct phone calls from voice search increase by 40%, and online order volume from virtual assistants grows by 35%.
One of our clients saw their voice search appearances triple within just two months of implementing our optimization strategy. Their monthly orders through voice-activated devices increased from 15 to 65, representing a significant revenue boost.
Ready to Make Some Noise?
Don’t let your restaurant be the best-kept secret in town. Your customers are out there, asking their voice assistants where to eat right now. It’s time to make sure they hear about you loud and clear.
Turn up the volume of your digital presence today. Let’s get your restaurant into the conversation where it belongs. Schedule your free digital presence audit by calling (800) 531-7091 or visiting webdiner.com/demo. Because in the world of voice search, silence isn’t golden – it’s costly.
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