A Website is your Virtual Front of the House

A website is the virtual front of the house for your restaurant. It’s where 21st century customers go to check out your eatery. Potential clients will read your menu; see pictures of your amazing food, friendly staff, or hip décor, and map your location so they can find your restaurant.

The restaurant business seems to be changing and evolving at a dizzying pace. Diners have become food and tech savvy, and dare I say uber picky about where they eat? Websites like Yelp and Foursquare have turned everyone into a food critic.

So how is a busy restaurateur supposed to keep up with all of the changes, and still focus most of their time and energy on running their restaurant? One way is to take a peek into restaurant trends, and choose the trends that fit your establishment’s style. Now I’m not saying you should shift your business model to become “trendy”, but if you don’t know what’s available, and why it’s important, it’s hard to plan for future success. To make it a bit easier, below are 7 of the most important things restaurant owners should know.