Restaurant & Hospitality Industry Marketing Resources
Here are some ways to keep tabs on your online reputation to ensure that it stays unblemished and above reproach at all times, which can translate to more profitable results.
The Webdiner blog fits perfectly in your inbox.
We respect your privacy. Learn more here.
Green is Sustainable
I think it’s important that we define what it means when we say, “going green” just so we’re all on the same page. Going green means creating a restaurant that minimizes the negative impact on the environment. You’ll often also hear this referred to as environmentally sustainable.
Sustainable Restaurants have a Competitive Advantage
People love supporting eco-friendly companies, and being truly green can give you a competitive advantage over rival restaurants. I say, “Truly green” because there are unscrupulous food-service businesses that advertise themselves as being sustainable when they really aren’t. In my opinion, these restaurants are doing a disservice to their patrons, and eventually the customers will catch on and abandon them for honest eateries that care about the environment.
Everyone on planet earth, since the dawn of time have had at least one thing in common – WE LOVE FOOD!! Fast forward to present day and we still love food! And restaurants are more than glad to help us satisfy our taste buds. Restaurants, facing evermore competition have a challenge on their hands. As a restaurant owner you have to ask yourself “how do I entice restaurant patrons if they’ve never been to my restaurant?” One proven way is to have an outstanding web design for your restaurant. These 31 example and ideas help showcase what modern day restaurants are doing to generate more business. No matter how large or small their market may be.
A Website is your Virtual Front of the House
A website is the virtual front of the house for your restaurant. It’s where 21st century customers go to check out your eatery. Potential clients will read your menu; see pictures of your amazing food, friendly staff, or hip décor, and map your location so they can find your restaurant.
The restaurant business seems to be changing and evolving at a dizzying pace. Diners have become food and tech savvy, and dare I say uber picky about where they eat? Websites like Yelp and Foursquare have turned everyone into a food critic.
So how is a busy restaurateur supposed to keep up with all of the changes, and still focus most of their time and energy on running their restaurant? One way is to take a peek into restaurant trends, and choose the trends that fit your establishment’s style. Now I’m not saying you should shift your business model to become “trendy”, but if you don’t know what’s available, and why it’s important, it’s hard to plan for future success. To make it a bit easier, below are 7 of the most important things restaurant owners should know.